Drayton Bird – Dean of the Faculty

Drayton Bird has long been one of direct marketing’s best known teachers and authorities.

The Chartered Insititute of Marketing named him, with others such as Tom Peters, Ted Levitt and Philip Kotler, one of the 50 individuals who have shaped modern marketing.

As one advertising agency head has commented, he “doesn’t just teach. He inspires you.”

He was the leading trainer for Ogilvy and Mather direct worldwide, later creating and conducting a special training course for American Express senior executives. He was named Teacher of the Year by the U.K. Institute of Direct Marketing. Click here to find more about him (a lot more)!

Dottoressa Marta Caricato PhD– Founder and Academic Director

Marta graduated as a Doctor of Philosophy at Pisa University. After declining an invitation to join the faculty she went into marketing.

She became involved in on-line marketing and gaming just as it both really took off. The firm she worked with, Coral-Eurobet, became the largest in Europe.

She worked in every department, finally managing the International affiliate programme and customer database.

At Drayton Bird Associates, where she is Creative Director her work has never failed to win in tests in over in four years. She also works on strategy and planning and handles the agency’s largest client. Marta has spoken to audiences in the Ukraine, U.K., Slovenia, and Cuba.

Iane Aguiar MBA – Course Director

Iane graduated in Business Management, with a post-graduate degree in Finance in Brazil and then proceeded to obtain an MBA in International Business in London.

Besides collecting high-profile qualifications, she also gained a lot of practical experience having to cope with a variety of tricky jobs in Brazil and the U.K.

These range from negotiating contracts for a multinational electrical engineering firm and being general manager of a smart restaurant to handling clients.

She is notably responsible for transforming EADIM from a nice idea to reality.

Michael Carpenter - Bursar

Involved in advertising and marketing since 1960, Michael is unusual for a financial man, as he spent his first 18 years in print, production and client handling to account director level before concentrating on finance.

He has run his own businesses including a mail order firm, and an Algarve holiday and property sales company and is the financial director of a leading international experiential firm.

So he has an unusual knowledge of both marketing and finance.