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THE FIRST RECOGNISED
PAN-EUROPEAN MARKETING
QUALIFICATION
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THE BEST MARKETING
EDUCATION
WITH INTERNATIONALLY
FAMOUS TEACHERS
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How much do you know about DM?
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1. What happens if you follow up a mailing or e-mail a week later with exactly the same proposition – even the same copy?
2. How likely to reply is someone who has entered a contest you have run, compared to someone similar, but with whom you have had no contact?
3. When is personalisation important - and when not?
4. Which headlines work better, long or short?
5. Which kinds of pictures gain most attention?
6. Which factors make people most likely to respond to a mailing?
7. What is a yes/no option? And why does it matter?
8. Who coined the phrase “Direct Marketing”?
9. What is a Personalised URL?
10. Which kind of e-mails usually work better – plain text or HTML with pictures?
11. Can research predict results?
12. What is member-get-a-member called on the internet?
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