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Welcome to the Case Studies and Reports section of our marketing library.
As you would expect, here you can find case studies, whitepapers and precious gems, like Claude Hopkins’ “Scientific Advertising”. "What I learned about the big differences - and great opportunities - in the old "Eastern Bloc" 
This article was commissioned by Direct Marketing International last
year - and I think I cheated. Most of the ideas were from Ales Lisac,
one of the EADIM lecturers.
"If you think education is expensive, try ignorance." 
Are you educated in direct marketing? And what's a good education worth to you?
"Selling Money - a white paper on direct marketing in financial services "  The UK Financial Services spends more on direct marketing than any other business sector. What challenges do marketers face in this increasingly commoditised market? How can you get your prospects to warm to you and ultimately buy? What are the most common mistakes? This short White Paper analyses the market, its problems and shows approaches that have been proven to work. Includes a chapter about dealing effectively with compliance.
“Scientific Advertising” 
Blissfully short, easy to read and to the point, full of gems. |
 
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