EADIM



	Home What they say about EADIM The EADIM European Certificate of Direct Marketing Who should attend What you will learn Who will teach you? Where, what, when Logistics Prices Free Knowledge Bank 7 Deadly Marketing Sins 11 Helpful DM Ideas CSS Drive Case Studied and reports Meet us EADIM Forum Contact & Questions Book your Place now Guest book Become a sponor THE FIRST RECOGNISED PAN-EUROPEAN MARKETING QUALIFICATION Click here to read more… THE BEST MARKETING EDUCATION WITH INTERNATIONALLY FAMOUS TEACHERS Click here to read more…	4. Trying to be clever. People have better things to do than look for entertainment in their direct mail. Relevance is what matters. Illustration A: The envelope message which is offering loans is hugely confusing because the creative people are trying to be clever. “Fancy a quickie?” would you think of a loan? Illustration B: Abbey was trying to sell a loan and used the following envelope. It looks as though they’re selling musical equipment. Deadly marketing sin #5