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	Home What they say about EADIM The EADIM European Certificate of Direct Marketing Who should attend What you will learn Who will teach you? Where, what, when Logistics Prices Free Knowledge Bank 7 Deadly Marketing Sins 11 Helpful DM Ideas CSS Drive Case Studied and reports Meet us EADIM Forum Contact & Questions Book your Place now Guest book Become a sponor THE FIRST RECOGNISED PAN-EUROPEAN MARKETING QUALIFICATION Click here to read more… THE BEST MARKETING EDUCATION WITH INTERNATIONALLY FAMOUS TEACHERS Click here to read more…	5. Being too brief. People imagine brevity helps. But you do not want everybody to read and reply: only those likely to be interested. They will read a lot. Give them every good reason to respond, and overcome all reasonable objections – or you will lose sales. Illustration: This mailing to sell an expensive holiday had an 8-page letter. It worked well in the U.K. - then got almost exactly the same percentage response in the U.S., where they get six times more mail. Deadly marketing sin #6