EADIM



	Home What they say about EADIM The EADIM European Certificate of Direct Marketing Who should attend What you will learn Who will teach you? Where, what, when Logistics Prices Free Knowledge Bank 7 Deadly Marketing Sins 11 Helpful DM Ideas CSS Drive Case Studied and reports Meet us EADIM Forum Contact & Questions Book your Place now Guest book Become a sponor THE FIRST RECOGNISED PAN-EUROPEAN MARKETING QUALIFICATION Click here to read more… THE BEST MARKETING EDUCATION WITH INTERNATIONALLY FAMOUS TEACHERS Click here to read more…	3. Not aiming at the right people. The database is the heart of direct marketing. Even a brilliant mailing will fail if sent to the wrong people. Even a dull one can do well to the right ones. Getting the right names – and checking them – is crucial. Illustration: This letter shows how NOT to do it. If they had looked at their database, they would have known which car we owned, how long I had been a customer - and addressed me by name in the salutation. Deadly marketing sin #4