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	Home What they say about EADIM The EADIM European Certificate of Direct Marketing Who should attend What you will learn Who will teach you? Where, what, when Logistics Prices Free Knowledge Bank 7 Deadly Marketing Sins 11 Helpful DM Ideas CSS Drive Case Studied and reports Meet us EADIM Forum Contact & Questions Book your Place now Guest book Become a sponor THE FIRST RECOGNISED PAN-EUROPEAN MARKETING QUALIFICATION Click here to read more… THE BEST MARKETING EDUCATION WITH INTERNATIONALLY FAMOUS TEACHERS Click here to read more…	2. Failure to test “If you can’t measure it, you can’t manage it”. One small change in a mailing, website or ad can literally double response. Most advertisers have no real idea how well their advertising works. Few even measure. Wise direct marketers can test on small money before they spend big money. Not to do so is folly. Illustration: These two letters say exactly the same thing. Only the type face is different. The one on the bottom got 60% more replies. Deadly marketing sin #3