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THE FIRST RECOGNISED
PAN-EUROPEAN MARKETING
QUALIFICATION
Click here to read more…
THE BEST MARKETING
EDUCATION
WITH INTERNATIONALLY
FAMOUS TEACHERS
Click here to read more…
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7. Not having a letter
Direct mail is a personal medium. Sending it out without a letter is like having a store without a salesman. I have sometimes taken brochures out of a mailing –and increased profits.
Here’s what happened for a bank client of mine.
Pack 1: Letter, bits and bobs, brochure
Pack 2: Just a letter
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Qty
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£/pack
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Enq.
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Sales
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Profit per 1000 mailed
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ROI
|
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1
|
20,849
|
1.29
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1.87%
|
3.99%
|
£279
|
£216
|
|
2
|
20,853
|
0.67
|
2.25%
|
3.93%
|
£277
|
£411
|
Pack 2 was almost twice as profitable as pack 1 – at 90%.
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