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How would you like 51 helpful marketing ideas – 100% free?
These tested ideas and the thinking behind them have helped sell to customers of all ages, businesses and consumers, for boring things like home improvements and insurance, and fun things like holidays and cars. In fact for almost anything you can think of from investments to property to seminars – in this country and abroad, online and off.
Each idea is easy to implement.
Each costs very little – or nothing at all.
Famous brands and unknowns have profited from these ideas. Some are tactical, some strategic. They’ve helped sell very expensive products and services and very cheap ones; simple things people buy every day – and complex and costly IT gizmos we had to fight to understand.
But we believe that no matter how similar what you sell is to your competitors’ product or how hard it is to explain, everything can be made to seem better – or more easily understood – and above all sold.
Check out the first eleven of these helpful ideas. It only takes a few minutes – then, if you like what you see, sign up for the others here.
You’ll be in good company. Although they are simple, their readers include senior managers for famous brands, celebrated business school professors – and multi-millionaire entrepreneurs.
1. Communicate more than your competitors.
2. Do what a salesman would do.
3. Try running longer copy.
4. Try an editorial style.
5. Put more effort into enquiry responses.
6. Who is your customer? An individual – not a type.
7. Try an incentive.
8. Use emotional appeal.
9. Write from me to you – never from a ‘team’.
10. Talk about what you can do for your customers.
11. The obvious is always overlooked.
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